Essay about Hotel Dreamland Business Proposal - 1131 Words

Executive Summary Business Overview: The proposed small boutique hotel will have up to 30 rooms for accommodations with a small restaurant, catering for 50 people and serving and breakfast and Dinner. In addition, the hotel will have a public / cocktail bar, swimming pool, tennis court, swimming pool and gymnasium. Ownership Structure: The ownership structure of this small boutique hotel will be sole proprietorship. Business Name of the Hotel: ‘Hotel Dreamland’ Location: The location to establish this new business is New South Wales (NSW), Australia. It is the capital and largest city of Sydney. The population of the city is approximately 7,099,700 (most populous state). It is most beautiful spot for tourist, which is one of the†¦show more content†¦The vision of the Dreamland Hotel is to achieve a superior growth, so that the hotel will be known for its leisure destinations, luxury and innovative services. Mission Statement: The mission of Hotel Dreamland is to go beyond anticipations and imagination of the guests to retain them for long time and motivation of the associates to give great results and profitability to the stakeholders, who believe in our capabilities and manage their assets. Business Objectives: The objectives of the Hotel Dreamland are straightforward and measurable to lead a profitable and ethical company. ïÆ'Ëœ The main objective of the Hotel Dreamland is to achieve 10% growth per year. To add 100 clients per month is one of the primary focuses of the Hotel. ïÆ'Ëœ Developing strong relationships with the investors and safe hotel management contacts to management the investment. ïÆ'Ëœ Another objective of the hotel is to adopt best commercial and ethical business practices to deal with integrity with the suppliers, clientele, employees, and other stakeholders. Legal Requirements: 500 Marketing Plan Industry Profile: Hotel Dreamland would be operated in the hospitality industry of Australia. The market size of this industry is very big. For the last few years, there has been an unmatched growth in the hotel industry all over the world. At the end of fiscal year 2009, the revenue of the industry is

Nike Just Do It Campaign - 3535 Words

Nike â€Å"Just Do It† Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the â€Å"Just Do It† campaign done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports, Phil Knight ventured out into the field entrepreneurship by taking a trip to Japan upon graduating college. It was there he came across the Tiger brand running shoe. Impressed with the style and low cost, Knight had a few pair shipped to his home in†¦show more content†¦Battle Cries have a call to action and are sticky because of words or phrases that are unexpected and memorable. Just Do It is the articulation of Nike s brand personality to this day â€Å"Just Do It,† essentially implies that the individual consumer possess a certain level of responsibility or control. It was reported that during a meeting, Dan Wieden complimented Nike for its can-do attitude saying; You Nike guys, you just do it. Studies also state that Nike s Just Do It slogan is probably one of the most inspirational brand statements of all time. â€Å"Just do it,† is also a phrase that can be used to describe taking charge of something. This overlaps the concepts we learned in Chapter 7 about Heider’s Interpersonal Impression Formation and Attribution. As human beings, we tend to justify our behavior with external or internal factors. The book also refers to these as locus of control. Nike capitalized on America’s fitness craze by making fitness an internal factor as opposed to external. The title of the campaign itself implies that instead of waiting for the â€Å"right† conditions, making fitness a priority is a personal decision. In 2007, Nike released a commercial supporting this campaign entitled Awake. The entire co mmercial took the viewers on a journey through the morning rituals of different athletes. Every athlete woke up right before the sun rose to begin their training. The commercial was high energy and the intent to motivate the viewer to striveShow MoreRelatedMarketing Plan For An Ad Campaign1521 Words   |  7 PagesRO For an Ad campaign to be successful there is always a clear message and a well thought out consumer insight that intersects between the interests of the consumer and features of the brand. The main intention of the consumer insight is to connect with the target audience on a deeper more personal level and to achieve this as an advertiser you must understand their underlying mindsets, motivations, desires aspirations. 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How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desireRead MoreThe Contemporary Job Of A Design Thinker1678 Words   |  7 Pageslead any business and design thinker to a future of success as evident with Mark Parker, CEO of Nike. Having a vision that stemmed from a deep understanding of those who surrounded him allowed Mark Parker to climb the ladder of success from being a footwear designer at Nike to being the company’s CEO. Empathy is the vital ingredient that leads successful growth and change. 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Character analysis Essay Example For Students

Character analysis Essay Stella Kowalski ,Blanches younger sister, about twenty-five years old andof a mild disposition that visibly sets her apart from her more vulgarneighbors. Stella possesses the same timeworn aristocratic heritage asBlanche, but she jumped the sinking ship in her late teens and left Laurelfor New Orleansthis will become apparent There, Stella married the lower-class Stanley, with whom she shares a robust sexual relationship. Stellasunion with Stanley is both animal and spiritual, violent but renewing. After Blanches arrival, Stella is torn between her sister and her husband. Eventually, she stands by Stanley, perhaps in part because she gives birthto his child near the plays end. While she loves and pities Blanche, shecannot bring herself to believe Blanches accusations that Stanley dislikesher; she eventually dismisses Blanches claim that Stanley raped her. Stellas denial of reality at the plays end shows that she has more incommon with her sister than she thinks