Nike Just Do It Campaign - 3535 Words

Nike â€Å"Just Do It† Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the â€Å"Just Do It† campaign done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports, Phil Knight ventured out into the field entrepreneurship by taking a trip to Japan upon graduating college. It was there he came across the Tiger brand running shoe. Impressed with the style and low cost, Knight had a few pair shipped to his home in†¦show more content†¦Battle Cries have a call to action and are sticky because of words or phrases that are unexpected and memorable. Just Do It is the articulation of Nike s brand personality to this day â€Å"Just Do It,† essentially implies that the individual consumer possess a certain level of responsibility or control. It was reported that during a meeting, Dan Wieden complimented Nike for its can-do attitude saying; You Nike guys, you just do it. Studies also state that Nike s Just Do It slogan is probably one of the most inspirational brand statements of all time. â€Å"Just do it,† is also a phrase that can be used to describe taking charge of something. This overlaps the concepts we learned in Chapter 7 about Heider’s Interpersonal Impression Formation and Attribution. As human beings, we tend to justify our behavior with external or internal factors. The book also refers to these as locus of control. Nike capitalized on America’s fitness craze by making fitness an internal factor as opposed to external. The title of the campaign itself implies that instead of waiting for the â€Å"right† conditions, making fitness a priority is a personal decision. In 2007, Nike released a commercial supporting this campaign entitled Awake. The entire co mmercial took the viewers on a journey through the morning rituals of different athletes. Every athlete woke up right before the sun rose to begin their training. The commercial was high energy and the intent to motivate the viewer to striveShow MoreRelatedMarketing Plan For An Ad Campaign1521 Words   |  7 PagesRO For an Ad campaign to be successful there is always a clear message and a well thought out consumer insight that intersects between the interests of the consumer and features of the brand. The main intention of the consumer insight is to connect with the target audience on a deeper more personal level and to achieve this as an advertiser you must understand their underlying mindsets, motivations, desires aspirations. For consumer insight to compliment the campaign it needs to work in synergyRead MoreNike Ad Campaign Analysis1272 Words   |  6 PagesNike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisementsRead MoreNike : A New Year1688 Words   |  7 Pagesand for most a time to do something they’ve been putting off for years. Ten Minutes into the New Year, people are already making this year’s resolution. One of the most common resolutions for the New Year is to increase exercising and take care of ourselves. 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A particular campaign that Nike release over the summer of 2014 the â€Å"Risk Everything† campaign generated more than 6 billion campaign impressions in 35 countries covering television, cinema, digital/mobile, gaming,Read MoreNike s Quest For Success1525 Words   |  7 Pages Nike’s â€Å"Find Your Greatness† ad campaign uses everyday athletes to attract people of all skill levels to become active and purchase their athletic gear for doing so. Nike launched their â€Å"Find Your Greatness† ad campaign during the 2012 Olympics in London; however, they chose not to focus on the Olympic athletes. They share stories of everyday athletes to show that greatness is not just for the top athletes and superstars, but also everyday people. The campaign grew to a new level once #findgreatnessRead MoreNike Brand Analysis1569 Words   |  7 PagesBrand Analysis Assignment Nike 1. What is the positioning strategy of the brand  ¡V that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a symbol of strength, dedication, hard work, sweat, perseverance and the desireRead MoreThe Contemporary Job Of A Design Thinker1678 Words   |  7 Pageslead any business and design thinker to a future of success as evident with Mark Parker, CEO of Nike. Having a vision that stemmed from a deep understanding of those who surrounded him allowed Mark Parker to climb the ladder of success from being a footwear designer at Nike to being the company’s CEO. Empathy is the vital ingredient that leads successful growth and change. This is apparent with Nike as Mark Parker’s vision fundamentally depends on understanding the consumers, thus providing themRead MoreReport on the Case Study Nike Essay1485 Words   |  6 PagesReport on the Case Study Nike This report has been produced to provide an insight into the consumer decision-making process, buyer behaviour factors that consumers of Nike are influenced by. The report also details recommendations based on the findings. 2.0 Summary =========== The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research